The rise of Carly Rae Jepsen has been somewhat remarkable. The Canadian sweetheart first came to prominence on Canadian Idol back in 2007, finishing a respectable third. Of course over the years, the Pop Idol has become largely overshadowed by Simon Cowell’s replacement international franchise X Factor which currently runs in thirty four countries over the world. Despite this, the ‘Idol’ franchise continues to run in some countries simultaneously. Whilst such programmes often produce successful acts, they rarely become superstars in anywhere else but their home country (though Leona Lewis & Kelly Clarkson have both proved to be an exception to the norm.) So when Rae-Jepsen placed third in 2007’s Canadian Idol, chances of worldwide success appeared slim. After all, when has a winner of Canadian Idol ever become the next big thing over here in the UK? Exactly. But somehow, gentle and unassuming Carly cracked the big time.

As is often the case, success was not immediate; début album ‘Tug of War’ was released on a tiny independent label with no mainstream release until three years later when she began working on her follow-up album. It was the writing of one song that changed everything. That song is of course ‘Call Me Maybe’. Perhaps somewhat surprisingly, ‘Call Me Maybe’ was written by Jepsen with Tavish Crowe as a folk song until Josh Ramsay transformed it into a teen dance-pop track. The song’s eventual success was largely the responsibility of Justin Bieber who tweeted the song to his millions of Twitter followers before increasing its popularity even further a month later when appearing in a viral video in which he lip-synced the track along with Selena Gomez and Ashley Tisdale. Perhaps this isn’t surprising when Bieber himself is considered a teen-bopper by many and isn’t exactly swimming in credibility. Nevertheless, Bieber’s assistance resulted in the snowball effect in which the song was picked up by radio stations and music channels worldwide, on heavy rotation which resulted in it becoming a Number One hit in eighteen countries; an impressive feat. It was nominated for two grammy awards and won MTV’s ‘Song of the Year’ award in 2012. Rae-Jepsen’s grip on the world was only reinforced later that same year upon the release of her second album ‘Kiss’, released to overall positive response.

This year, Jepsen returned triumphantly with the exceptionally catchy ‘I Really Like You’, accompanied by a comical music video starring Tom Hanks. It became another hit in Jepsen’s back catalogue and follow up ‘Run Away With Me’ has also been soaring high into the music charts in multiple countries. Both singles, whilst remaining faithful to Jepsen’s signature pop-sound, have hinted at a more 1980’s synthpop sound, adding an extra layer of depth. No wonder then, that forthcoming album ‘E-M-O-T-I-O-N’ (released in the UK on the 18th of September) is one of the most highly anticipated albums of the year. The pop world is all about 1980’s synth/electro-pop so the release of ‘E-M-O-T-I-O-N’ has been impeccably timed.
Whilst Jepsen’s commercial performance has been hugely successful, she remains a greatly overshadowed artist in the fickle world of pop music. In an industry that increasingly objectifies women and removes the focus from vocal and artistry talent, placing it on personality, controversy and appearance, many women become lost in the haze of the music industry. Rhianna, Beyonce and Taylor Swift tend to dominate for their colourful personal lives and vibrant fashion sense. Indeed, they each also have extensive collections of hits and are largely talented but the emphasis is equally placed on matters other than the music. It is somewhat refreshing then, that Rae Jepsen seemingly avoids association with controversy is also refreshing in an age where disputation is the main attraction in pop careers. No matter the opinion of the most cynical music fans, her talent to write catchy and memorable pop hits cannot be denied. ‘Call Me Maybe’ undoubtedly became bloody irritating after a few weeks but it remains one of the best hits in Pop History. Furthermore, her sultry, squeaky and quirky vocals make her refreshing to listen to in an industry dominated by auto-tune and instinctive vocals.

The longevity of a pop career can never be guaranteed in a rapidly changing industry. Nevertheless, if her musical output remains as strong as is currently the case, understated and underrated pop princess Carly Rae Jepsen can expect a very long and fruitful music career.